How to structure an effective digital transformation plan
What are the essential parts of a digital transformation plan? A digital transformation plan is a strategic, long-term plan focusing on integrated digital media channels, implementation of new...
View ArticleHow to structure an effective business plan
What are the essential parts of a business plan template? Understanding and creating different types of marketing plans and knowing when they are needed is essential to creating a thriving business....
View ArticleHow to structure an IT marketing plan using the RACE Framework
How to use the RACE Framework for IT marketing planning As a technology company, it’s important to use the most up-to-date IT marketing methods to reach your key demographic and generate maximum...
View ArticleHow to structure a manufacturing marketing plan using the RACE Framework
The manufacturing industry is moving towards increased use of technology and automation, but manufacturing marketing is not on the same level yet Marketing is an important part of a manufacturing...
View ArticleHow to market SaaS using the RACE Framework
Looking for new ideas for how to market your Software as a Service (SaaS) business? Refocus and restructure your marketing with the RACE Framework RACE focuses on how to improve your marketing across...
View ArticleHow to utilize the RACE Framework for B2B manufacturing marketing
5 steps to transform your B2B manufacturing marketing strategy The aim of business-to-business (B2B) manufacturing marketing, is to connect your manufacturing company with wholesalers and distributors,...
View ArticleHow to structure an effective multichannel marketing plan
What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications...
View ArticleHow to market a manufacturing company
Find out how to use the RACE Framework to optimize a more people-centric approach to marketing for manufacturing In manufacturing, marketing enables you to connect with both wholesalers and...
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